Operation Fitness was founded in 1985 and was created to educate, motivate and inspire people to lead healthier lives.

Operation Fitness offers something for every member of the family, including: free health screenings, fitness demonstrations for children and adults, nutrition lectures, motivational speakers, life coaching, healthy cooking demonstrations/healthy shopping tips, athletic competitions, strength challenges, dance performances, martial arts classes, bullying prevention lectures and free product giveaways.  Obstacle course challenges for the kids and adults are offered, along with a variety of information and products for pet owners and animal lovers alike.  In addition, renowned fitness celebrities are honored for the impact they have made to the health and well-being of our nation. Operation Fitness Health & Fitness Expos provide a unique opportunity for health practitioners, exhibitors, sponsors, nonprofit groups, and city, county, state and federal agencies to reach a well-informed, intelligent, and open-minded audience; showcase their programs, products and services, and present their campaigns and ideas to the public. Participation in these events brand participating companies as leaders in the health and fitness industry and will leave a strong impression of their brands in the minds of our attendees.  

Sponsors and exhibitors have an incredible presence at our expos.  In conjunction with an exhibition stand, companies will not only have optimum exposure, but also the opportunity for delegates to meet their team to find out more about their roles and business opportunities in this sector.  The lectures series are led by leaders and innovators who can provide the crucial information needed to change the health of our nation. It is vital that we make a change now before it is too late.  Americans are neglecting their health, when simple changes can make a difference in the overall quality of their lives.  With encouragement and options for making that change, America will once again be a leader in health and fitness.  Together we can make a significant and measurable change. Together, we have the passion and commitment to make that happen.  

Michael Torchia is the definitive, cutting-edge fitness leader, working with children and adults of all ages. 

He has created a multi-disciplined lifestyle conglomerate, the first in its category that focuses on every phase of the lifestyle process, including physical fitness and nutritional solutions, along with the design of fitness apparatus and spa centers throughout the world. He now introduces a fresh, effective approach to fitness that helps the entire family create and maintain a healthy lifestyle. Torchia’s innovative programs are interactive and help both children and adults achieve optimal fitness levels through age-appropriate exercise and nutritious eating. He offers tailor-to-fit programs that are engaging and teach people how to organize their daily activities. Over the last 25 years, Michael has been developing systems for safe, highly motivating fitness programs. He began as a competitive bodybuilder, achieving such honors as “Teenage Mr. New York,” “Teenage Mr. America,” “Mr. Collegiate USA,” and “Mr. California.”  Michael then became a personal trainer to a succession of business executives in New York City. This evloved into the profession of personal trainer to celebrities in Los Angeles with such luminaries as Kevin Spacey, Matt Damon, Al Pacino, Kim Cattrall, Ralph Lauren and John Galliano. His background in the world of bodybuilding has given him a unique understanding of what the body is capable of when supplied with the right fuels, the right motivation, and the right exercise program. And for the past two decades, he has traveled to schools to study, research, and attack childhood obesity.  This issue is one of his passions.  No stranger to television, Michael has appeared on various news programs including ABC News, CBS Morning News, Dateline, Fox News, and the NBC Today Show.  He has also been featured in numerous international fitness magazines.

Never losing sight of his goal of fitness for the entire family, Michael has embarked on programs for children and young adults called “Operation Fitness™”, designed to teach people of all ages how to properly work out and eat right, culminating in a healthier lifestyle.  The all-around effect is an equal balance of feeling good mentally, emotionally and physically.  Michael’s research reveals that it is the environment people live in that will dictate whether they will follow a healthy lifestyle. "Fitness is a family affair.” His programs are designed to help children and adults ease into making the necessary changes to lead healthier and happier lives.  Michael has recently launched the Operation Fitness Campaign National Tour, designed to motivate people across the country to increase daily physical activity and healthy eating by showing them how to make exercise fun, and choose better foods.  This campaign targets all segments of our communities including schools, city government, civic organizations, community groups, businesses, and other people who live, work and play in America. 

Now, through the development of the Operation Fitness Campaign, Holistic Health Foundation, and Children's Fitness Academy, and with the success of Operation Fitness™, Michael intends to use this incredible opportunity to reach children and adults across the nation, helping them achieve a more positive self-worth and body image.

The Operation Fitness Campaign Health & Fitness Expos provide a unique opportunity for health practitioners, exhibitors, sponsors, nonprofit groups, and city, county, state and federal agencies to reach a well-informed, intelligent, and open-minded audience; showcase their programs, products and services, and present their campaigns and ideas to the public. Participation in these events brand participating companies as leaders in the health and fitness industry and will leave a strong impression of their brands in the minds of our attendees.  Sponsors and exhibitors have an incredible presence at our expos.  In conjunction with an exhibition stand, companies will not only have optimum exposure, but also the opportunity for delegates to meet their team to find out more about their roles and business opportunities in this sector.  The lectures series are led by leaders and innovators who can provide the crucial information needed to change the health of our nation. It is vital that we make a change now before it is too late.  Americans are neglecting their health, when simple changes can make a difference in the overall quality of their lives.  With encouragement and options for making that change, America will once again be a leader in health and fitness.  Together we can make a significant and measurable change. Together, we have the passion and commitment to make that happen.

Schedule of Events

Benefits of being a exhibitor and sponsor:

• Events are packed with YOUR captive, target audience
• Solid PR and marketing for all events to benefit your company
• Opportunity for business-to-business marketing and networking
• National publicity
• You provide free products or services at the event – great marketing!
• Increased sales!

Registration Form

Title Sponsor ($10,000) per event

• Name in title of show, on all advertising/PR, and logo on event T-Shirts
• 30x10 Booth - Space includes canopy, table, chairs and linens
• TV/Radio news coverage and PR at events
• Logo/Link on OperationFitness.com that receives more than 500,000 hits per month
• Company name on title stage banner, red carpet step and repeat banner
• Prime demonstration times on stage and commercial promos on day of event

Premier Level ($3,500) per event

• 20x10 Booth - Space includes canopy, table, chairs and linens
• Logo/Link on OperationFitness.com that receives more than 500,000 hits per month
• Company name listed on press materials, red carpet step and repeat banner
• Demonstration time on stage

Feature Level ($1,500) per event

• 10x10 Booth - Space includes canopy, table, chairs and linens
• Company name listed on press materials
• Demonstration time on stage

Squat Level ($500) per event

• 8x8 Space - Includes table, chairs and linens (No Canopy)
Guest Speaking/Demo Time On Stage - Price will vary upon availability. Please call for quote.

Title Sponsor ($20,000) per event

• Name in title of show, on all advertising/PR, and logo on event T-Shirts
• 40x10 Booth/Celebrity Suite
• TV/Radio news coverage and PR at events
• Logo/Link on OperationFitness.com that receives over 500,000 hits per month
• Company name on title stage banner and commercial promos on stage
• Prime demonstration times on stage

Premier Level ($6,500) per event

• 20x10 Booth - Space includes carpeting, draped back and complete furniture package
• Logo/Link on OperationFitness.com that receives over 500,000 hits per month
• Company name listed on press materials and commercial promos on stage
• Prime Demonstration time on stage

Feature Level ($3,000) per event

• 10x10 Booth - Space includes carpeting, draped back and complete furniture package
• Company name listed on press materials
• Demonstration time on stageSquat Level ($1500) per event
• 5x10 Booth - Shared space includes carpeting, draped back and complete furniture package
Guest Speaking/Demo Time On Stage - Price will vary upon availability. Please call for quote.

Squat Level ($1,500) per event

• 5x10 Booth - Shared space includes carpeting, draped back and complete furniture package
Guest Speaking/Demo Time On Stage - Price will vary upon availability. Please call for quote.

You must:

• Provide your own signage, supplies and information packets to distribute. Pay the convention hall
for storage and handling fees for exhibitor promo material and company products. To reserve an
exhibitor space for your company, complete and return the attached Registration Form with
payment in full to our office. Booth spaces will not be assigned until payment is received

The MS Fitness Challenge (MSFC) is more than the founder, David Lyons’, battle to beat multiple sclerosis. It is a challenge for all those that have this disease and others to take charge of their lives, get fit and battle like a warrior. The MSFC is dedicated to helping others fight and win by educating and inspiring MS patients and their families. We are passionate about empowering the MS community through health and fitness. Through events such as Michael Torchia’s Operation Fitness/NBC’s 4 Your Health Expo and our vision of working hand in hand with MS patients across the nation, The MSFC will reach millions of people and help change lives.

HOPSports, Inc. is a global health and wellness network reaching classrooms, schools, homes, workplaces and community centers. This research based and cost-effective solution uses its innovative, digital platform to combine physical activity, education and entertainment. First Lady Michelle Obama references HOPSports as a curative sol ution to childhood obesity in her address before the National Governors Association meeting, February 20, 2010. HOPSports is a recognized leader in content aggregation including lessons presented by world-class athletes, doctors, nutritionists, and recognized celebrities. HOPSports' alliance with some of the biggest sports and entertainment brands sets us apart from other physical education programs. The roster of presenters includes Olympians, Hollywood celebrities, professional athletes representing the NFL, NBA, and MLB, and National Governing Bodies- USA Cycling, USA Volleyball and USRowing.

In every community, boys and girls are left to find their own recreation and companionship in the streets. An increasing number of children are at home with no adult care or supervision. Young people need to know that someone cares about them. Boys & Girls Clubs offer that and more. Club programs and services promote and enhance the development of boys and girls by instilling a sense of competence, usefulness, belonging and influence. Boys & Girls Clubs are a safe place to learn and grow – all while having fun. It is the place where great futures are started each and every day.

The Alzheimer's Association is the leading global voluntary health organization in Alzheimer's care and support, and the largest private, nonprofit funder of Alzheimer's research. The Alzheimer’s Association works on the global, national and local level to enhance care and support for all those affected by Alzheimer’s and related dementias.

When the National Fibromyalgia Association (NFA) started 14 years ago, our purpose was to bring awareness and legitimacy to Fibromyalgia (FM). Over the years, the needs of the community grew and so did our concern for people affected by FM and those in the medical and research communities dedicated to helping us.  We wanted to share with the media what it was like to live with FM so that others would become concerned and could help us to make sure things were moving forward so that people with FM would have better support, more effective treatments and a better quality of life. The ultimate goal has been and continues to be that through research and education we would learn the causes and how to treat, prevent and/or cure it.

Our mission is to facilitate, advocate and promote education, support and research for the prevention, treatment and cure of liver disease. We provide values that guide us toward our ultimate goal of a world without liver disease. By living these values every day, we offer hope to all those affected by liver disease.

Since its founding in 1881 by visionary leader Clara Barton, the American Red Cross has been the nation's premier emergency response organization. As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering.

The National MS Society is a collective of passionate individuals who want to do something about MS now—to move together toward a world free of multiple sclerosis. MS stops people from moving. We exist to make sure it doesn't.

Our mission is to build healthier lives, free of cardiovascular diseases and stroke. That single purpose drives all we do. The need for our work is beyond question.

Nearly half of all cancer deaths could be avoided if we did what we know works ─ live healthier lifestyles, quit smoking, and get our recommended cancer screenings. The American Cancer Society is here to help you take steps every day to stay well. We have the resources, information, and support you need to stay motivated to eat right and get active, quit smoking or help a loved one kick the habit, and understand what cancer screenings you need.

Generation Rescue is dedicated to recovery for children with autism spectrum disorders by providing guidance and support for medical treatment to directly improve the child’s quality of life for all families in need.